Below are some markeintg ideas, materials and language to use to help you promote your involvement in Summer Art Market 2018! Please direct questions to Carrie Webber, Development and Marketing Coordinator, at firstname.lastname@example.org.
SAM ARTISTS! Promote Summer Art Market
When posting on social media, be sure to use the “@” symbol before typing out our handles below. Thanks for tagging Art Students League of Denver and sharing posts from our social media accounts to help spread the word!
- Link to SAM Page: http://asld.org/exhibition-schedule/summer-art-market/
- Facebook: @facebook.com/ArtStudentsLeagueDenver
- URL for Facebook SAM Event Page: https://www.facebook.com/events/340729913086002/
- Instagram: @artstudentsleague_denver
- HASHTAGS: #SummerArtMarket2018 #SAM2018 #DenverArtists #DenverArtFest #DenverArtFestival #ASLD #Ceramics #DenverCeramicsSale #DenverArtSale
- Send an email or two leading up to SAM from your regular email or build a pretty one using an email marketing tool
- Mailchimp and Constant Contact have a free feature under a certain threshold # of contacts
- Upload contacts, create lists, and use photos to make it eye-catching
- Link to the ASLD’s website and tell your audience where to find your booth
- Don’t have a contact list? It is never too late to start. If you’re using Square, Paypal or any other electronic payment function, you can capture emails when customers pay. Or add a question about being added to your mailing list. Or it can be as simple as a sign in sheet at your booth asking if people want to join your mailing list.
- Make a postcard or graphic for your work at Summer Art Market. Canva is a free and easy-to-use online software for making flyers, postcards or business cards.
- Place marketing collateral in every bag after a purchase.
- If you teach at ASLD, mention your class and hand buyers the ASLD catalog.
- Use the SAM logos you can find on ASLD.org
- Send postcards to your contact list, friends, family, give to your students – really anyone you know.
- Vistaprint usually has coupons online for inexpensive printing.
Press Releases and Details
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